The Dental Works logo is crafted with a clean, minimalist design that effectively represents the brand's focus on dental care with a modern, professional look.

Central Symbol

The left side features a simple, curved shape resembling a smile, which symbolizes both dental health and customer satisfaction. The smile element is created using a gentle, upward curve that exudes friendliness and approachability.

Typography

The text “dental works” is placed on the right side, using a clean, sans-serif font to convey clarity and professionalism. The lowercase letters give the logo a modern and approachable feel, while maintaining an air of trustworthiness.

The Dental Works logo is crafted with a clean, minimalist design that effectively represents the brand's focus on dental care with a modern, professional look.

Central Symbol

The left side features a simple, curved shape resembling a smile, which symbolizes both dental health and customer satisfaction. The smile element is created using a gentle, upward curve that exudes friendliness and approachability.

Typography

The text “dental works” is placed on the right side, using a clean, sans-serif font to convey clarity and professionalism. The lowercase letters give the logo a modern and approachable feel, while maintaining an air of trustworthiness.

The visual identity for Dental Works is thoughtfully designed to create a professional, welcoming, and approachable brand presence. 

The visual identity for Dental Works is thoughtfully designed to create a professional, welcoming, and approachable brand presence.

The color scheme combines cool, calm shades and evokes a sense of cleanliness, tranquility, and health, which are essential qualities in a dental environment. The addition of Pumpkin and Black adds contrast, bringing warmth and balance to the overall palette.

The icon set includes simple, rounded shapes and playful dental-related symbols, all of which are aligned with the friendly and modern tone of the brand. The icons are minimalistic, yet they effectively convey the brand’s focus on dental care and patient satisfaction.

Helvetica, a clean and highly legible sans-serif font, was chosen to enhance the brand’s approachable and professional feel. Its simplicity aligns well with the clinic's commitment to transparency and ease in patient communication, reinforcing a sense of trust and clarity.

The visual identity incorporates imagery that is both relatable and comforting. Photos of individuals brushing their teeth, as well as images of dental professionals in protective gear, portray a realistic, caring environment. This choice of imagery helps patients feel at ease and highlights Dental Works' commitment to both hygiene and patient comfort.

The color scheme combines cool, calm shades that evokes a sense of cleanliness, tranquility, and health, which are essential qualities in a dental environment. The addition of Pumpkin and Black adds contrast, bringing warmth and balance to the overall palette.

The icon set includes simple, rounded shapes and playful dental-related symbols. The icons are minimalistic, yet they effectively convey the brand’s focus on dental care and patient satisfaction.

Helvetica, a clean and highly legible sans-serif font, was chosen to enhance the brand’s approachable and professional feel. Its simplicity aligns well with the clinic's commitment to transparency and ease in patient communication, reinforcing a sense of trust and clarity.

The visual identity incorporates imagery that is both relatable and comforting. This choice of imagery helps patients feel at ease and highlights Dental Works' commitment to both hygiene and patient comfort.

The Dental Works branding was crafted to be modern, approachable, and educational, aligning with the mission of providing high-quality dental care in a friendly and accessible way.

The Dental Works branding was crafted to be modern, approachable, and educational, aligning with the mission of providing high-quality dental care in a friendly and accessible way.

1. Visual Style and Imagery

This images resonate with patients and their families, promoting a friendly and family-oriented atmosphere.
The branding includes simple icons, like a stylized tooth and minimal line art, to visually explain dental health topics. These graphics make the educational information more accessible and digestible, helping to reduce any potential anxiety associated with dental care.

The text includes straightforward, friendly messaging with phrases like “Ai grijă de zâmbetul tău” (Take care of your smile), creating an approachable tone that encourages patients to prioritize their dental health. Educational content, such as “Care sunt cauzele cariilor?” (What causes cavities?), provides valuable information while building trust in the clinic’s expertise.

The use of bold, contrasting colors in the promotional section (e.g., the yellow block for “-50% consultatie generală+detartraj”) grabs attention and communicates value, making it clear and easy for potential patients to spot deals and benefits.

This cohesive branding approach effectively combines professionalism with warmth, positioning Dental Works as a trustworthy, patient-centered clinic that values education, accessibility, and high-quality care. 

The brand uses relatable images that resonates with patients and their families, promoting a friendly and family-oriented atmosphere.
The branding includes simple icons, like a stylized tooth and minimal line art, to visually explain dental health topics. These graphics make the educational information more accessible and digestible, helping to reduce any potential anxiety associated with dental care.

The messaging and tone includes straightforward, friendly messaging with phrases like “Ai grijă de zâmbetul tău” (Take care of your smile), creating an approachable tone that encourages patients to prioritize their dental health. Educational content, such as “Care sunt cauzele cariilor?” (What causes cavities?), provides valuable information while building trust in the clinic’s expertise.

This cohesive branding approach effectively combines professionalism with warmth, positioning Dental Works as a trustworthy, patient-centered clinic that values education, accessibility, and high-quality care. 

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Dploy helped us create a brand book for DentalWorks and the experience was excellent. Working with their young and enthusiastic team that had a great openness to our ideas was amazing. Their professionalism and creativity made the rebranding process smooth and successful. I highly recommend Dploy's services to anyone looking to create or redefine a brand. Thank you for everything! :D

Teodor Baciu - CEO Dental Works

Dploy helped us create a brand book for DentalWorks and the experience was excellent. Working with their young and enthusiastic team that had a great openness to our ideas was amazing. Their professionalism and creativity made the rebranding process smooth and successful. I highly recommend Dploy's services to anyone looking to create or redefine a brand. Thank you for everything! :D

Teodor Baciu - CEO Dental Works

câmpulung moldovenesc

câmpulung moldovenesc

Calea Transilvaniei 29

Calea Transilvaniei 29

+40742707445 // +40733549629

+40742707445 // +40733549629

london

london

Richmond TW11

Richmond TW11

+447961773783

+447961773783