Project

client

kaban boutique hotel

amestec fest

duration

3 years

5 months

industry

horeca

events

services

social media, branding, photo, video

social media, branding, marketing, consumer research, photo, video

we had the pleasure of working with kaban, a boutique retreat that blends elegance with a distinct sense of place. from branding to social media management, we crafted a refined identity that captures the hotel’s unique atmosphere and offers guests an immersive experience.

we had the privilege of working for amestec fest, a vibrant music event, handling its social media management, branding and marketing strategy.

Project

client

kaban boutique hotel

amestec fest

duration

3 years

5 months

industry

horeca

events

services

social media, branding, photo, video

social media, branding, marketing, consumer research, photo, video

we had the pleasure of working with kaban, a boutique retreat that blends elegance with a distinct sense of place. from branding to social media management, we crafted a refined identity that captures the hotel’s unique atmosphere and offers guests an immersive experience.

Amestec Fest is a unique, independent festival held in the picturesque village of Fundu Moldovei, Romania, dedicated to celebrating music, arts, and the natural beauty of Bucovina. "Amestec," meaning "blend" in Romanian, reflects the festival's mission to bring together a vibrant mix of contemporary and traditional cultural experiences, fostering a creative space for both locals and visitors.

We were commissioned to be a full service agency for the project.

Amestec Fest is a unique, independent festival held in the picturesque village of Fundu Moldovei, Romania, dedicated to celebrating music, arts, and the natural beauty of Bucovina. "Amestec," meaning "blend" in Romanian, reflects the festival's mission to bring together a vibrant mix of contemporary and traditional cultural experiences, fostering a creative space for both locals and visitors.

We were commissioned to be a full service agency for the project.

visual identity

from branding to social media management, we developed a refined visual identity that encapsulates the hotel’s unique atmosphere.

The visual identity for the Amestec Festival was crafted to capture the essence of the event: a vibrant celebration of music, art, and community. The design team drew inspiration from the festival's diverse lineup and the natural beauty of the surrounding environment.

key elements of the visual identity

the color palette is a key element of kaban’s visual identity, reflecting the retreat’s warm, sophisticated, and inviting atmosphere. the primary colors—white coffee, caramel, camel, and chinese black—create a harmonious balance between elegance and comfort. these earthy tones evoke a sense of serenity and refinement, enhancing the boutique retreat’s connection to its natural surroundings.

the palette is applied thoughtfully throughout the branding, with lighter shades bringing a soft, airy feel to printed materials and digital assets, while darker accents add depth and contrast. this carefully curated selection of colors ensures a timeless and immersive visual experience, perfectly aligned with kaban’s identity.

typography plays a crucial role in kaban’s visual identity, balancing elegance with a contemporary edge. the primary typeface, wright roman, brings a timeless sophistication with its refined serifs and graceful letterforms, evoking a sense of luxury and exclusivity. it is used for key brand elements, such as logotypes and headlines, reinforcing the retreat’s distinct personality.

complementing this, montserrat serves as the secondary typeface, offering a clean, modern contrast. its geometric structure ensures readability across digital and print applications, from website content to guest communications. together, these typefaces create a cohesive and stylish visual language that enhances kaban’s brand experience.

imagery plays a vital role in conveying kaban’s essence—an intimate retreat where elegance meets authenticity. the visual direction focuses on warm, atmospheric photography that highlights natural textures, soft lighting, and carefully curated details. each image is thoughtfully composed to reflect the retreat’s serene ambiance, inviting guests into a world of understated luxury.

lifestyle shots capture moments of relaxation and indulgence, emphasizing the guest experience, while architectural and interior photography showcase the refined craftsmanship and distinctive design elements. this cohesive visual approach ensures that every touchpoint—from social media to printed materials—immerses viewers in the kaban experience.

the visual identity of kaban is built on a layout system that embodies balance, elegance, and simplicity. clean, spacious compositions allow the brand’s refined typography and color palette to stand out, creating a sense of sophisticated minimalism.

a grid-based structure ensures consistency across all brand materials, from digital platforms to print assets. generous white space enhances readability and reinforces the tranquil essence of the retreat. visual hierarchy is carefully maintained, with wright roman used for impactful headings and montserrat for supporting text, guiding the viewer through a seamless experience.

subtle, well-placed graphic elements—such as the custom icons—add character without overwhelming the design, ensuring every touchpoint feels curated and intentional. the result is a layout system that reflects kaban’s unique identity: inviting, refined, and effortlessly luxurious.

Key Elements of the Visual Identity

The color palette is a key element of the visual identity, reflecting the festival's energetic and inclusive spirit. The primary gradient combines a range of vibrant colors, from warm oranges and yellows to cool blues and purples. This gradient is used extensively throughout the branding, creating a dynamic and eye-catching visual experience. Secondary gradients, featuring more subtle color combinations, are used for specific elements like text and icons.

The typeface Montserrat was chosen for its clean and modern look, which complements the festival's contemporary aesthetic.

The imagery used in the visual identity reinforces the festival's connection to nature and music. Photos of the festival grounds, featuring lush greenery and open spaces, evoke a sense of tranquility and freedom.

The layout and composition of the visual identity are designed to be both visually appealing and easy to navigate. The use of negative space and a balanced grid system create a sense of order and clarity.

Overall, the visual identity for the Amestec Festival is a vibrant and engaging reflection of the event's spirit. It successfully conveys the festival's core values of diversity, creativity, and community.

branding

branding

kaban’s visual identity is a seamless blend of refinement, authenticity, and warmth, capturing the essence of this boutique retreat. every design choice—from typography to color, imagery, and layout—has been carefully curated to evoke a sense of elegant simplicity while maintaining a strong sense of place.

Overall, the branding for the Amestec Festival is a successful fusion of music and design. It captures the essence of the event and creates a strong visual identity that resonates with the festival's target audience.

the color palette, inspired by natural textures and earthy tones, reflects the retreat’s harmonious connection with its surroundings. typography balances sophistication and modernity, with wright roman adding a timeless elegance and montserrat ensuring readability and accessibility. custom icons subtly reinforce kaban’s story, enhancing the brand’s personality without overwhelming the design.

a thoughtfully structured layout system ensures consistency and clarity across all brand materials, from digital platforms to print assets. the imagery strategy further enhances this identity, capturing inviting atmospheres, organic textures, and moments of serenity that define the kaban experience.

together, these elements create a brand identity that is cohesive, immersive, and unmistakably kaban—a retreat that invites guests to indulge in refined simplicity and authentic hospitality.

graphic design

marketing & graphic design

for kaban, we've implemented a visually captivating graphic design strategy that enhances the hotel's unique identity. our tailored designs capture the essence of the boutique experience, creating a seamless and inviting visual presence across all platforms.

For Amestec Fest we’ve employed a multi-faceted marketing strategy to reach its target audience, using the strong branding elements created for the 2024 edition.

each graphic is thoughtfully crafted to capture the elegance and warmth of the boutique experience, from social media visuals to website banners.

using a refined color palette, custom typography, and striking imagery, we’ve created visuals that reflect Kaban’s charm while maintaining consistency across all platforms.

our designs not only attract attention but also convey the luxury and comfort guests can expect, enhancing the overall brand experience and inviting new visitors to discover the space."

Through Social Media Posts we’ve built the strategy, we’ve created all the content and managed Instagram, Facebook, Youtube account.

Through Influencer Partnerships, we’ve collaborated with popular influencers to amplify the festival's reach and attract a wider audience.

Regular email newsletters were sent out to keep subscribers updated about the latest news, lineup announcements, and ticket sales.

Targeted print and digital advertising campaigns (Google Ads, Facebook & Instagram Ads, Youtube Ads) were used to reach specific demographics and geographic areas.

We collaborated with local businesses and organizations to create a sense of community and generate buzz around the festival.

social media

with a visually captivating presence on social media, we've engaged with kaban's audience through custom graphics that highlight the hotel’s unique offerings, building excitement and anticipation for both new and returning guests.

With a strong presence on social media platforms like we’ve engaged with the audience and built anticipation.

view facebook account

view instagram account

animation & video

the captivating videos created for kaban offer an immersive glimpse into the essence of the boutique hotel. through stunning visuals and engaging storytelling, these videos bring the hotel’s rooms, dining, and unique atmosphere to life. they play a key role in showcasing what makes kaban a memorable destination, leaving a lasting impression and inviting guests to experience its charm.

The captivating animations and videos created for the Amestec Festival played a pivotal role in enhancing the overall festival experience and attracting a wider audience. By combining stunning visuals, engaging storytelling, and innovative techniques, these digital assets brought the festival's spirit to life and left a lasting impression.

Key Contributions of Animation and Video:

1. Building Excitement and Anticipation:

Teaser Videos: Short, visually striking teaser videos were released to generate buzz and excitement among potential attendees.
Behind-the-Scenes Footage: Offering a glimpse into the preparations and planning, these videos provided a sense of exclusivity and insider access.
Countdown Timers: Engaging countdown timers with visually appealing designs kept the audience hyped and eager for the festival to begin.

2. Enhancing the Festival Experience:

Live Stream Production: High-quality live streams allowed remote audiences to experience the festival's energy and performances in real-time.
Social Media Content: Short, shareable video clips and animated videos were used to increase social media engagement and reach a wider audience.

3. Promoting the Festival's Brand:

Brand Animation: we used animated logos and brand identities to strengthen the festival's visual identity and to make it more memorable.
Explainer Videos: we’ve used concise and informative videos to explain the festival's concept, mission, and values
Music Videos: We’ve collaborated with artists to create visually stunning music videos in order to promote the festival's musical offerings.

By effectively utilizing animation and video, the Amestec Festival was able to:

Increase Brand Awareness: Reach a wider audience and generate buzz on social media.
Strengthen Brand Loyalty: Foster a deeper connection with the audience and create a sense of community.
Drive Ticket Sales: Generate excitement and encourage early bird ticket purchases.
To conclude, animation and video have become essential tools for modern festivals like Amestec. By leveraging these powerful mediums, the festival has successfully elevated its brand, engaged its audience, and created a truly unforgettable experience.

The captivating animations and videos created for the Amestec Festival played a pivotal role in enhancing the overall festival experience and attracting a wider audience. By combining stunning visuals, engaging storytelling, and innovative techniques, these digital assets brought the festival's spirit to life and left a lasting impression.

key contributions of video at kaban

capturing the essence of kaban
• immersive video tours showcase the elegance of kaban’s rooms, the inviting atmosphere, and the attention to detail in every space.
• stunning visuals of the hotel’s surroundings and amenities create a sense of place and exclusivity.
• behind-the-scenes footage offers a glimpse into the craftsmanship and hospitality that define the kaban experience.

enhancing guest engagement
• short, shareable video clips highlight the boutique charm and exceptional dining experiences, increasing engagement on social media.
• curated storytelling through video brings kaban’s unique identity to life, fostering an emotional connection with potential guests.
• a cinematic approach to showcasing the hotel’s atmosphere helps set expectations and inspire bookings.

by leveraging high-quality video content, kaban successfully:
• increases brand awareness;
• strengthens guest loyalty;
• drives bookings and engagement.

The captivating animations and videos created for the Amestec Festival played a pivotal role in enhancing the overall festival experience and attracting a wider audience. By combining stunning visuals, engaging storytelling, and innovative techniques, these digital assets brought the festival's spirit to life and left a lasting impression.

Key Contributions of Animation and Video:

1. Building Excitement and Anticipation:

Teaser Videos: Short, visually striking teaser videos were released to generate buzz and excitement among potential attendees.
Behind-the-Scenes Footage: Offering a glimpse into the preparations and planning, these videos provided a sense of exclusivity and insider access.
Countdown Timers: Engaging countdown timers with visually appealing designs kept the audience hyped and eager for the festival to begin.

2. Enhancing the Festival Experience:

Live Stream Production: High-quality live streams allowed remote audiences to experience the festival's energy and performances in real-time.
Social Media Content: Short, shareable video clips and animated videos were used to increase social media engagement and reach a wider audience.

3. Promoting the Festival's Brand:

Brand Animation: we used animated logos and brand identities to strengthen the festival's visual identity and to make it more memorable.
Explainer Videos: we’ve used concise and informative videos to explain the festival's concept, mission, and values
Music Videos: We’ve collaborated with artists to create visually stunning music videos in order to promote the festival's musical offerings.

By effectively utilizing animation and video, the Amestec Festival was able to:

Increase Brand Awareness: Reach a wider audience and generate buzz on social media.
Strengthen Brand Loyalty: Foster a deeper connection with the audience and create a sense of community.
Drive Ticket Sales: Generate excitement and encourage early bird ticket purchases.
To conclude, animation and video have become essential tools for modern festivals like Amestec. By leveraging these powerful mediums, the festival has successfully elevated its brand, engaged its audience, and created a truly unforgettable experience.

To conclude, animation and video have become essential tools for modern festivals like Amestec. By leveraging these powerful mediums, the festival has successfully elevated its brand, engaged its audience, and created a truly unforgettable experience.

web design and development

photo

the boutique charm of kaban is now seamlessly translated into the digital world with the launch of its new website - kaban.ro. more than just an online presence, the website is a carefully crafted platform designed to enhance visibility, engage potential guests, and showcase the unique atmosphere of kaban.

seo optimization: built with best seo practices, the website ensures high search rankings for keywords like "boutique hotel in romania," "luxury stays in nature," and "kaban experience." this increases discoverability and attracts travelers looking for unique stays.

sophisticated design: a sleek, modern aesthetic reflects kaban’s identity, offering an inviting and luxurious digital experience that mirrors the hotel’s ambiance.

comprehensive information: guests can explore everything kaban has to offer—from elegantly designed rooms and gourmet dining to exclusive experiences—ensuring they have all the details needed to plan their stay.

seamless ui/ux design: with intuitive navigation, high-quality visuals, and clear calls to action, the website makes booking a stay effortless while keeping visitors engaged.

immersive visual storytelling: high-resolution photography and cinematic video tours bring Kaban to life, offering potential guests a glimpse into the refined experience that awaits them.

with its blend of functionality, aesthetics, and strategic digital positioning, kaban’s new website is more than just a showcase—it’s an invitation to experience luxury, tranquility, and impeccable hospitality.

view website

photo

the carefully curated photography for kaban plays a vital role in capturing the hotel’s essence and inviting guests into its world. through stunning visuals that highlight the elegant interiors, serene surroundings, and exquisite dining experiences, these images create a compelling narrative that showcases kaban’s unique charm. this strategic approach enhances the hotel’s brand identity and inspires future guests to immerse themselves in the boutique experience.

The strategic use of pre-event photography played a crucial role in the marketing success of the Amestec Festival. By visually showcasing the festival's unique atmosphere, stunning location, and exciting lineup, these images captivated potential attendees and generated significant buzz.

1. capturing the essence of kaban – thoughtfully composed images of the hotel’s interiors, cozy rooms, and serene outdoor spaces offer an inviting glimpse into the kaban experience.

2. showcasing craftsmanship and hospitality – behind-the-scenes photos of the team’s dedication to service and attention to detail highlight the warmth and authenticity that set kaban apart.

3. highlighting the culinary experience – stunning food photography captures the artistry of kaban’s dishes.

1. Intriguing snippets of the festival grounds, stage setups, and artist preparations were released to spark curiosity and excitement.

2. Behind-the-Scenes Glimpses, sharing photos of the festival team working diligently to create the perfect experience fostered a sense of anticipation and exclusivity.

3. Location Photography - showcasing the breathtaking natural surroundings and unique venue helped differentiate the festival from others.

4. Stage and Decor - Visualizing the aesthetically pleasing stage designs and decorations created a strong visual identity for the festival.

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Am avut plăcerea să colaboram cu DPLOY pentru organizarea festivalului Amestec 2024, iar experiența a fost una remarcabilă. Profesionalismul și creativitatea lor au avut un impact major în succesul evenimentului. De la început, echipa a demonstrat o abordare proactivă, propunând idei inovatoare care au făcut diferența în atragerea unui public divers și entuziast.

Comunicarea a fost constantă, iar flexibilitatea lor în gestionarea schimbărilor de ultim moment a fost esențială pentru fluiditatea întregului festival. Creativitatea echipei s-a reflectat în campaniile lor bine gândite, transmițând esența festivalului într-un mod autentic și captivant. Fie că a fost vorba de social media, materiale vizuale sau promoții speciale, au găsit metode originale de a capta atenția și de a încuraja participarea. Rezultatele sunt elocvente, campaniile lor au adus o vizibilitate crescută festivalului, iar numărul participanților a depășit așteptările. Feedback-ul din partea publicului a fost extrem de pozitiv, apreciind în special promovarea evenimentului.

Pe tot parcursul proiectului, echipa a demonstrat o competență remarcabilă și o atitudine colaborativă. Am simțit că sunt mereu dispuși să asculte și să îmbunătățească ideile noastre, ceea ce a creat o atmosferă de lucru armonioasă și productivă.

Recomandăm cu încredere această echipă de marketing pentru oricine dorește să își ducă ideile si afacerea la un alt nivel. Colaborarea noastră a fost o adevărată plăcere, și suntem convinși că vor aduce aceeași energie și profesionalism și în proiectele viitoare!

Dploy în cinci cuvinte:

D – Development; P - Progress; L - Limitless; O - Original; Y – Young

Mulțumiiiiim!

Călin Popovici - Director Amestec Fest

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