Project

client

amestec fest

duration

5 months

industry

events

services

social media, branding, marketing, consumer research, photo, video

we were commissioned to be a full service agency for the project. we had the privilege of working for amestec fest, a vibrant music event, handling its social media management, branding and marketing strategy.

we had the privilege of working for amestec fest, a vibrant music event, handling its social media management, branding and marketing strategy.

Project

client

amestec fest

duration

5 months

industry

events

services

social media, branding, marketing, consumer research, photo, video

Amestec Fest is an independent festival held in the picturesque village of Fundu Moldovei, Romania, dedicated to celebrating music, arts, and the natural beauty of Bucovina. "Amestec," meaning "blend" in Romanian, reflects the festival's mission to bring together a vibrant mix of contemporary and traditional cultural experiences, fostering a creative space for both locals and visitors.

Amestec Fest is a unique, independent festival held in the picturesque village of Fundu Moldovei, Romania, dedicated to celebrating music, arts, and the natural beauty of Bucovina. "Amestec," meaning "blend" in Romanian, reflects the festival's mission to bring together a vibrant mix of contemporary and traditional cultural experiences, fostering a creative space for both locals and visitors.

We were commissioned to be a full service agency for the project.

Amestec Fest is a unique, independent festival held in the picturesque village of Fundu Moldovei, Romania, dedicated to celebrating music, arts, and the natural beauty of Bucovina. "Amestec," meaning "blend" in Romanian, reflects the festival's mission to bring together a vibrant mix of contemporary and traditional cultural experiences, fostering a creative space for both locals and visitors.

We were commissioned to be a full service agency for the project.

visual identity

The visual identity for the Amestec Festival was crafted to capture the essence of the event: a vibrant celebration of music, art, and community. The design team drew inspiration from the festival's diverse lineup and the natural beauty of the surrounding environment.

Key Elements of the Visual Identity

The color palette is a key element of the visual identity, reflecting the festival's energetic and inclusive spirit. The primary gradient combines a range of vibrant colors, from warm oranges and yellows to cool blues and purples. This gradient is used extensively throughout the branding, creating a dynamic and eye-catching visual experience. Secondary gradients, featuring more subtle color combinations, are used for specific elements like text and icons.

The typeface Montserrat was chosen for its clean and modern look. The typeface is used in a variety of sizes and weights to create visual hierarchy and emphasis.

The imagery used reinforces the festival's connection to nature and music. Photos of the festival grounds, featuring lush greenery and open spaces, evoke a sense of tranquility and freedom. Illustrations of musical instruments and stylized landscapes add a playful and artistic touch.

The layout and composition of the visual identity are designed to be both visually appealing and easy to navigate. The use of negative space and a balanced grid system create a sense of order and clarity.

Overall, the visual identity for the Amestec Festival is a vibrant and engaging reflection of the event's spirit. It successfully conveys the festival's core values of diversity, creativity, and community.

Key Elements of the Visual Identity

The color palette is a key element of the visual identity, reflecting the festival's energetic and inclusive spirit. The primary gradient combines a range of vibrant colors, from warm oranges and yellows to cool blues and purples. This gradient is used extensively throughout the branding, creating a dynamic and eye-catching visual experience. Secondary gradients, featuring more subtle color combinations, are used for specific elements like text and icons.

The typeface Montserrat was chosen for its clean and modern look, which complements the festival's contemporary aesthetic.

The imagery used in the visual identity reinforces the festival's connection to nature and music. Photos of the festival grounds, featuring lush greenery and open spaces, evoke a sense of tranquility and freedom.

The layout and composition of the visual identity are designed to be both visually appealing and easy to navigate. The use of negative space and a balanced grid system create a sense of order and clarity.

Overall, the visual identity for the Amestec Festival is a vibrant and engaging reflection of the event's spirit. It successfully conveys the festival's core values of diversity, creativity, and community.

branding

branding

The Amestec Festival's visual identity is a vibrant and dynamic reflection of its musical spirit. The branding team aimed to create a design that would resonate with the festival's diverse audience and capture the essence of the event.

Overall, the branding for the Amestec Festival is a successful fusion of music and design. It captures the essence of the event and creates a strong visual identity that resonates with the festival's target audience.

marketing & graphic design

marketing & graphic design

For Amestec Fest we’ve employed a multi-faceted marketing strategy to reach its target audience, using the strong branding elements created for the 2024 edition.

Through Social Media Posts we've built the strategy, we’ve created all the content and managed Instagram, Facebook, Youtube account.

Using Influencer partnership we’ve collaborated with popular influencers to amplify the festival's reach and attract a wider audience.

Regular email newsletters were sent out to keep subscribers updated about the latest news, lineup announcements and ticket sales.

Targeted print and digital advertising campaigns (Google Ads, Facebook & Instagram Ads, Youtube Ads) were used to reach specific demographics and geographic areas.

We collaborated with local businesses and organizations to create a sense of community and generate buzz around the festival.

Through Social Media Posts we’ve built the strategy, we’ve created all the content and managed Instagram, Facebook, Youtube account.

Through Influencer Partnerships, we’ve collaborated with popular influencers to amplify the festival's reach and attract a wider audience.

Regular email newsletters were sent out to keep subscribers updated about the latest news, lineup announcements, and ticket sales.

Targeted print and digital advertising campaigns (Google Ads, Facebook & Instagram Ads, Youtube Ads) were used to reach specific demographics and geographic areas.

We collaborated with local businesses and organizations to create a sense of community and generate buzz around the festival.

social media

With a strong presence on social media platforms we’ve engaged with the audience and built anticipation.

With a strong presence on social media platforms like we’ve engaged with the audience and built anticipation.

view facebook account

view instagram account

We regularly shared updates, behind-the-scenes glimpses through short movie, and artist announcements.

animation & video

The captivating animations and videos created for the Amestec Festival played a pivotal role in enhancing the overall festival experience and attracting a wider audience. By combining stunning visuals, engaging storytelling, and innovative techniques, these digital assets brought the festival's spirit to life and left a lasting impression.

Key Contributions of Animation and Video:

1. Building Excitement and Anticipation:

Teaser Videos: Short, visually striking teaser videos were released to generate buzz and excitement among potential attendees.
Behind-the-Scenes Footage: Offering a glimpse into the preparations and planning, these videos provided a sense of exclusivity and insider access.
Countdown Timers: Engaging countdown timers with visually appealing designs kept the audience hyped and eager for the festival to begin.

2. Enhancing the Festival Experience:

Live Stream Production: High-quality live streams allowed remote audiences to experience the festival's energy and performances in real-time.
Social Media Content: Short, shareable video clips and animated videos were used to increase social media engagement and reach a wider audience.

3. Promoting the Festival's Brand:

Brand Animation: we used animated logos and brand identities to strengthen the festival's visual identity and to make it more memorable.
Explainer Videos: we’ve used concise and informative videos to explain the festival's concept, mission, and values
Music Videos: We’ve collaborated with artists to create visually stunning music videos in order to promote the festival's musical offerings.

By effectively utilizing animation and video, the Amestec Festival was able to:

Increase Brand Awareness: Reach a wider audience and generate buzz on social media.
Strengthen Brand Loyalty: Foster a deeper connection with the audience and create a sense of community.
Drive Ticket Sales: Generate excitement and encourage early bird ticket purchases.
To conclude, animation and video have become essential tools for modern festivals like Amestec. By leveraging these powerful mediums, the festival has successfully elevated its brand, engaged its audience, and created a truly unforgettable experience.

The captivating animations and videos created for the Amestec Festival played a pivotal role in enhancing the overall festival experience and attracting a wider audience. By combining stunning visuals, engaging storytelling, and innovative techniques, these digital assets brought the festival's spirit to life and left a lasting impression.

Key Contributions of Animation and Video

Building Excitement and Anticipation

Short, visually striking teaser videos were released to generate buzz and excitement.
We've used Behind-the-Scenes Footage, offering a glimpse into the preparations and planning, providing a sense of exclusivity and insider access.
Engaging countdown timers with visually appealing designs kept the audience hyped and eager for the festival to begin.

Enhancing the Festival Experience

High-quality live streams allowed remote audiences to experience the festival's energy and performances in real-time.
Short, shareable video clips and animated videos were used to increase social media engagement and reach a wider audience. We’ve also used concise and informative videos to explain the festival's concept, mission, and values.

By effectively utilizing animation and video, the Amestec Festival was able to:

1. Increase Brand Awareness
2. Strengthen Brand Loyalty
3. Drive Ticket Sales

The captivating animations and videos created for the Amestec Festival played a pivotal role in enhancing the overall festival experience and attracting a wider audience. By combining stunning visuals, engaging storytelling, and innovative techniques, these digital assets brought the festival's spirit to life and left a lasting impression.

Key Contributions of Animation and Video:

1. Building Excitement and Anticipation:

Teaser Videos: Short, visually striking teaser videos were released to generate buzz and excitement among potential attendees.
Behind-the-Scenes Footage: Offering a glimpse into the preparations and planning, these videos provided a sense of exclusivity and insider access.
Countdown Timers: Engaging countdown timers with visually appealing designs kept the audience hyped and eager for the festival to begin.

2. Enhancing the Festival Experience:

Live Stream Production: High-quality live streams allowed remote audiences to experience the festival's energy and performances in real-time.
Social Media Content: Short, shareable video clips and animated videos were used to increase social media engagement and reach a wider audience.

3. Promoting the Festival's Brand:

Brand Animation: we used animated logos and brand identities to strengthen the festival's visual identity and to make it more memorable.
Explainer Videos: we’ve used concise and informative videos to explain the festival's concept, mission, and values
Music Videos: We’ve collaborated with artists to create visually stunning music videos in order to promote the festival's musical offerings.

By effectively utilizing animation and video, the Amestec Festival was able to:

Increase Brand Awareness: Reach a wider audience and generate buzz on social media.
Strengthen Brand Loyalty: Foster a deeper connection with the audience and create a sense of community.
Drive Ticket Sales: Generate excitement and encourage early bird ticket purchases.
To conclude, animation and video have become essential tools for modern festivals like Amestec. By leveraging these powerful mediums, the festival has successfully elevated its brand, engaged its audience, and created a truly unforgettable experience.

To conclude, animation and video have become essential tools for modern festivals like Amestec. By leveraging these powerful mediums, the festival has successfully elevated its brand, engaged its audience, and created a truly unforgettable experience.

photo

The strategic use of pre-event photography played a crucial role in the marketing success of the Amestec Festival. By visually showcasing the festival's unique atmosphere, stunning location, and exciting lineup, these images captivated potential attendees and generated significant buzz.

1. Intriguing snippets of the festival grounds, stage setups, and artist preparations were released to spark curiosity and excitement.

2. Sharing photos of the festival team working diligently to create the perfect experience fostered a sense of anticipation and exclusivity.

3. Showcasing the breathtaking natural surroundings and unique venue helped differentiate the festival from others.

4. Visualizing the aesthetically pleasing stage designs and decorations created a strong visual identity for the festival.

1. Intriguing snippets of the festival grounds, stage setups, and artist preparations were released to spark curiosity and excitement.

2. Behind-the-Scenes Glimpses, sharing photos of the festival team working diligently to create the perfect experience fostered a sense of anticipation and exclusivity.

3. Location Photography - showcasing the breathtaking natural surroundings and unique venue helped differentiate the festival from others.

4. Stage and Decor - Visualizing the aesthetically pleasing stage designs and decorations created a strong visual identity for the festival.

"

It was a pleasure to collaborate with DPLOY for organizing the Amestec 2024 festival, and the experience was remarkable. Their professionalism and creativity had a major impact on the success of the event. From the start, the team demonstrated a proactive approach, proposing innovative ideas that made a difference in attracting a diverse and enthusiastic audience.

Communication was constant, and their flexibility in managing last-minute changes was crucial to the smooth flow of the entire festival. The team’s creativity was reflected in their well-thought-out campaigns, conveying the essence of the festival in an authentic and engaging way. Whether it was social media, visual materials, or special promotions, they found original methods to capture attention and encourage participation. The results speak for themselves— their campaigns increased the festival’s visibility, and the number of participants exceeded expectations. Public feedback was extremely positive, particularly appreciating the event promotion.

Throughout the project, the team demonstrated remarkable competence and a collaborative attitude. We felt they were always willing to listen and improve our ideas, creating a harmonious and productive work atmosphere.

We confidently recommend this marketing team to anyone looking to take their ideas and business to the next level. Our collaboration was a true pleasure, and we are convinced they will bring the same energy and professionalism to future projects!

Dploy in five words: D – Development; P - Progress; L - Limitless; O - Original; Y – Young

Thaaaanks!

Călin Popovici - Amestec Fest Director

Am avut plăcerea să colaboram cu DPLOY pentru organizarea festivalului Amestec 2024, iar experiența a fost una remarcabilă. Profesionalismul și creativitatea lor au avut un impact major în succesul evenimentului. De la început, echipa a demonstrat o abordare proactivă, propunând idei inovatoare care au făcut diferența în atragerea unui public divers și entuziast.

Comunicarea a fost constantă, iar flexibilitatea lor în gestionarea schimbărilor de ultim moment a fost esențială pentru fluiditatea întregului festival. Creativitatea echipei s-a reflectat în campaniile lor bine gândite, transmițând esența festivalului într-un mod autentic și captivant. Fie că a fost vorba de social media, materiale vizuale sau promoții speciale, au găsit metode originale de a capta atenția și de a încuraja participarea. Rezultatele sunt elocvente, campaniile lor au adus o vizibilitate crescută festivalului, iar numărul participanților a depășit așteptările. Feedback-ul din partea publicului a fost extrem de pozitiv, apreciind în special promovarea evenimentului.

Pe tot parcursul proiectului, echipa a demonstrat o competență remarcabilă și o atitudine colaborativă. Am simțit că sunt mereu dispuși să asculte și să îmbunătățească ideile noastre, ceea ce a creat o atmosferă de lucru armonioasă și productivă.

Recomandăm cu încredere această echipă de marketing pentru oricine dorește să își ducă ideile si afacerea la un alt nivel. Colaborarea noastră a fost o adevărată plăcere, și suntem convinși că vor aduce aceeași energie și profesionalism și în proiectele viitoare!

Dploy în cinci cuvinte:

D – Development; P - Progress; L - Limitless; O - Original; Y – Young

Mulțumiiiiim!

Călin Popovici - Director Amestec Fest

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